Google Analytics Skills Test
Most GA4 mistakes look like data problems until you know the rule behind them: auto-tagging that overrides your UTMs, cross-domain links that never fire a click, thresholds that hide rows. Each question gives you the symptom and asks for the reading GA4's documentation supports.
Topics
- GA4 data model and events
- Key events and conversions
- Attribution and channel groups
- Consent Mode and privacy
- Reporting limits and retention
- Search Console, GA4 and UTM tagging
How it works
Each run draws 20 questions across every topic, from high intermediate to expert. After you finish you see the right answer, why it is right and the source for each question, plus your score by topic. Levels: Foundation under 50%, Practitioner 50 to 74%, Advanced 75 to 89%, Expert 90% and up. No account needed; sign in and your results save to your account.