PPC Skills Test
Expect the problems a paid search manager meets mid-flight: a bid strategy switch that changes spend, negatives that block the wrong queries, conversions that count twice. Each answer explains the platform rule behind it, so a wrong pick shows you exactly which assumption failed.
Topics
- Auction and Quality Score
- Match types and negatives
- Smart Bidding and budgets
- Conversion tracking
- Account structure and campaign types
- Reporting and Microsoft Advertising
How it works
Each run draws 20 questions across every topic, from high intermediate to expert. After you finish you see the right answer, why it is right and the source for each question, plus your score by topic. Levels: Foundation under 50%, Practitioner 50 to 74%, Advanced 75 to 89%, Expert 90% and up. No account needed; sign in and your results save to your account.