Paid Media Budget Simulator
Your monthly budget runs across Google Search, Performance Max and Meta, and the CFO wants it moved to the channel with the best reported ROAS. Each platform claims credit for the same sales. You decide what to trust, how fast to move money and what the bid strategies need to keep working.
Skills you practice
- Platform attribution overlap
- Incrementality and lift
- Bid strategy conversion minimums
- Staged budget changes
How it works
You make 6 to 10 decisions, each scored from 0 to 3. Your path changes with your choices. At the end you get your score and a debrief of every decision, with sources. Levels: Foundation under 50%, Practitioner 50 to 74%, Advanced 75 to 89%, Expert 90% and up. No account needed; sign in and your results save to your account.